Paid Social Performance Marketing Associate - Remote

Overview

The Mind Company is a remote company focused on mental fitness, offering science-backed apps to improve cognitive and mental wellness.

In Short

• Manage performance marketing campaigns on Paid Social and DSP channels.
• Optimize user acquisition for flagship apps.
• Analyze campaign performance and provide recommendations.
• Conduct creative testing to improve campaign outcomes.
• Research AI tools to enhance growth strategies.
• Keep project trackers updated for media buying projects.

Requirements

• 1+ years in app performance marketing (Meta/AppLovin).
• Experience in writing creative briefs for performance marketing ads.
• Hands-on management of direct-response campaigns.
• Understanding of KPIs like CAC, ROAS, LTV.
• Experience with Generative AI for ad production and analysis.
• Proficient in business intelligence tools (Looker, Amplitude, Tableau).
• Strong attention to detail and project management skills.
• Proactive and resourceful mindset.

Benefits

• Competitive salary and equity.
• Medical, dental, and vision insurance.
• Home-office stipend and co-working reimbursement.
• Annual stipends for learning, wellness, and travel.
• Generous PTO and flexible sick leave.
• Annual company meetup.