Teton Ridge is a pioneering entity in the realm of Western sports, entertainment, media, lifestyle, and equine culture, with a mission to expand the appreciation of the American West to new audiences. The company engages a diverse community of fans through its content and events, while honoring the traditions and heritage of the region. Teton Ridge produces large-scale events such as The American Rodeo and The Performance Horseman, and operates The Cowboy Channel, along with various digital and print media initiatives. By telling the rich stories of the American West, Teton Ridge is committed to shaping the future of Western sports and entertainment.