Lead, Paid Social - Remote

Overview

As our Paid Social Lead, you'll be a key player in our Growth team, responsible for elevating our paid social strategy and execution. You'll be the go-to expert, leading the charge in testing, optimization, and innovation across platforms such as Meta and TikTok.

In Short

• Spearhead Paid Social Growth by developing and executing innovative strategies.
• Champion Data-Driven Optimization leveraging attribution modeling and audience insights.
• Lead Cutting-Edge Testing & Innovation with a robust quarterly testing calendar.
• Enhance Tracking & Compliance ensuring best-in-class tracking capabilities.
• Drive Strategic Projects to enhance campaign performance and streamline operations.

Requirements

• Bachelor’s degree in Commerce, Marketing, or a related field.
• A minimum of 5 years relevant experience in Paid Social channels.
• Excellent knowledge of testing methodologies and attribution models.
• Good written and verbal communication skills in English and French.
• Be available to come to the office twice a week (Tuesday and Wednesday).

Benefits

• Extended health and dental benefits, including mental health programs.
• Parental top up program.
• Generous Employee Discount.
• Access to telemedicine and employee assistance program.
• Savings and retirement plan matching contributions.