Qualitative Analyst - Remote

Overview

As a Qualitative Analyst, you will be supporting the growth, engagement, and commercial success of SportyBet in Mexico by deeply understanding customer needs, motivations, and pain points. This role is responsible for leading qualitative research activities, such as customer interviews, surveys, and usability testing, and translating insights into clear, actionable recommendations for the Product Manager.

In Short

• Conducting regular qualitative research with customers, including interviews, surveys, and usability testing
• Designing and running structured research plans to explore user needs across acquisition, onboarding, betting, payments, and retention
• Synthesizing qualitative findings into clear themes, insights, and opportunities for product improvement
• Partnering closely with the Product Manager to inform product discovery, roadmap priorities, and trade-offs
• Validating product hypotheses and concepts through customer feedback and early testing
• Maintaining a deep understanding of Mexican user behaviour, sports culture, language, and local context
• Collaborating with data, design, and customer support teams to triangulate qualitative and quantitative insights
• Sharing insights through clear readouts, reports, and presentations that influence decision-making
• Ensuring all research activities comply with local regulations and internal policies

Requirements

• Based in Mexico
• Fluent in Spanish; strong English communication skills
• Proven experience in qualitative research, user research, or similar roles
• Experience conducting customer interviews, surveys, and usability testing for digital products
• Strong ability to synthesize complex feedback into actionable insights
• Comfortable working closely with Product Managers, designers, and cross-functional teams
• Experience in sportsbook, gaming, fintech, or consumer digital products is a plus
• Strong communication and storytelling skills
• Organized, empathetic, and detail-oriented

Benefits

• Sporty is a remote first company in pursuit of sustainability
• A competitive salary + individual performance based bonuses every quarter
• 28 days paid annual leave
• Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
• Referral bonuses & flash bonuses
• Top of the line equipment
• Annual company retreats to provide great internal networking opportunities