SparkPlug is a leading performance platform designed specifically for frontline retail teams in the cannabis industry. The company focuses on enhancing operational excellence and driving measurable sales lift by providing real-time incentives, training, content, and analytics. With over 3000 businesses in the US utilizing its services, SparkPlug integrates seamlessly with POS systems to connect brands, retailers, and frontline employees. As a fast-growing, venture-backed startup, SparkPlug aims to revolutionize collaboration and performance rewards in the $20T+ global retail sector, backed by notable investors such as TenOneTen Ventures and Jason Calacanis.