Advertising Manager - Remote

Overview

The Advertising Manager will lead multi-channel ad strategy focusing on performance and growth at Sonoran Desert Institute, managing digital acquisition programs and overseeing significant budget investments.

In Short

• Own and evolve paid media strategy across social, search, influencer, and emerging channels.
• Translate enrollment goals into channel-level investment strategies.
• Execute and optimize campaigns directly within key platforms (Google, Meta).
• Define and lead structured testing strategies across audiences and creative.
• Analyze campaign performance and allocate spend based on ROI.
• Establish performance expectations for agency partners.
• Track and report on core KPIs.
• Collaborate with creative and technical teams for ad messaging.
• Identify and recommend strategic pivots for underperforming campaigns.
• Stay current on platform changes and industry trends.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field.
• Five years or more of paid media and performance marketing experience.
• Hands-on experience with Google Ads and Meta platforms.
• Proven success managing campaigns with measurable ROI.
• Experience managing budgets and agency relationships.
• Familiarity with CRM systems and marketing analytics tools.
• Strong analytical and performance marketing expertise.
• Ability to translate data into actionable insights.
• Clear communication with cross-functional teams.
• Organized, proactive, and results-driven.

Benefits

• Highly competitive compensation.
• Award winning culture.
• Employee Stock Ownership Plan (ESOP).
• Comprehensive benefits package with 100% company-paid medical option.
• 401(k) with generous company match.
• Employee Assistance Program (EAP).
• Pet Insurance.
• Company-paid Life insurance.
• Paid Time Off (Vacation, Sick, and Volunteer time off).
• 14 Paid holidays.
• Referral program.
• Education Tuition Benefit program.
• Career development opportunities.
• A dedicated team focused on your success.