Channel Marketing Specialist - Remote

Overview

We are seeking a dynamic Channel Marketing Specialist to join our team and drive our marketing efforts across Canadian channels.

In Short

• Act as the primary marketing partner for Canada.
• Develop market-level strategy and plans aligned to business objectives.
• Apply advanced understanding of the Canadian market.
• Lead execution of integrated marketing initiatives across multiple channels.
• Maximize ROI on marketing development funds.
• Adapt regional/global marketing programs for effectiveness.
• Manage multiple initiatives balancing strategic priorities.
• Define KPIs and success metrics for marketing initiatives.
• Analyze performance data and optimize plans.
• Provide market conditions updates and best practices to leadership.

Requirements

• Bachelor's degree in Marketing or related field; MBA preferred.
• 6-8+ years of experience in channel marketing, preferably in technology.
• Strong understanding of the Canadian market.
• Excellent communication and interpersonal skills.
• Experience with product launches or go-to-market initiatives.
• Strong analytical and strategic thinking capabilities.
• Fluency in English and French required.
• Experience in a global or regional marketing organization.
• Proven track record in developing successful channel marketing programs.
• Ability to travel within Canada and USA as needed.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Paid vacation and sick leave.
• Employee assistance program and tuition reimbursement.
• Participation in incentive plans based on performance.
• Employee stock purchase plan.