Head of Creative Strategy - DTC/eCommerce - Remote

Posted 4 days ago

Marketing

Full Time

Australia

Overview

As the Head of Creative Strategy, you will lead the creative strategy function focused on driving revenue growth for DTC brands through innovative and effective creative solutions.

In Short

Transform creative into revenue for DTC brands.
Lead a team of creative strategists.
Develop and refine creative strategy systems.
Identify new revenue opportunities.
Collaborate with growth teams for sales and marketing support.
Set team KPIs and foster a culture of excellence.
Build playbooks for data-backed growth strategies.
Conduct audits of client creative outputs.
Represent the company at key events.
Drive client retention through effective strategies.

Requirements

3-5+ years in creative strategy for DTC/eCommerce.
Experience in leading teams.
Strong results-oriented mindset.
Ability to balance high-level thinking with tactical execution.
Experience with performance ads and email flows.
Hands-on design experience with design tools.

Benefits

Opportunity to shape a new creative strategy function.
Work with some of the fastest-growing DTC brands.
Be part of a team that values creative excellence.
Drive measurable growth for clients.
Build a high-performing global team.

Right Hook Digital

Right Hook Digital is a forward-thinking agency dedicated to transforming creative strategies into revenue for ambitious direct-to-consumer (DTC) brands. With a focus on building a world-class creative strategy function, Right Hook Digital partners with some of the fastest-growing DTC brands globally, treating creative as a growth engine rather than just a service line. The company emphasizes measurable growth through innovative systems and methodologies across various channels, including Email, Google Ads, and Paid Social. By fostering a culture of creative excellence and accountability, Right Hook Digital aims to deliver exceptional results that help clients not only grow but also transform their categories.

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