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Biddable Media Planner - Remote

Posted 3 weeks ago
Marketing
Full Time
NY, USA

Overview

The Biddable Media Planner is responsible for developing, executing, and optimizing paid advertising campaigns primarily across paid search, ensuring that all aspects of paid media are managed effectively.

In Short

  • Manage daily budget pacing and monitor campaign budgets.
  • Execute the launch of paid search campaigns from start to finish.
  • Conduct thorough keyword research and selection.
  • Craft compelling and effective ad copy.
  • Optimize paid search campaigns for maximum performance.
  • Perform regular keyword optimizations and ad copy reviews.
  • Track KPIs and provide regular performance reports.
  • Present results and strategies to internal teams.
  • Thrive in a fast-paced agency environment.

Requirements

  • 1-2 years of experience managing paid search campaigns.
  • Experience with Google Ads is essential.
  • Knowledge of paid social media platforms like Facebook Ads Manager.
  • Strong analytical skills for data interpretation.
  • Excellent attention to detail and organizational skills.
  • Effective communication and client-facing skills.
  • Able to manage multiple priorities in a fast-paced environment.

Benefits

  • Opportunity to work with a diverse client roster.
  • Access to a range of media capabilities and technologies.
  • Work in a dynamic and growth-oriented environment.
Purple Unicorn logo

Purple Unicorn

Purple Unicorn Enterprises is a dynamic and customer-centric company representing Allstate Insurance Company, a leader in the insurance industry. Committed to protecting what matters most, Purple Unicorn focuses on providing innovative insurance solutions and exceptional service. The company fosters a supportive team culture, offering comprehensive training and professional development opportunities, while promoting a flexible and fully remote work environment. With a strong emphasis on customer satisfaction and retention, Purple Unicorn seeks motivated individuals who are passionate about helping clients navigate their insurance needs.

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