Creator & Social Growth Lead - Remote

Overview

The Creator & Social Growth Lead role at Zing Coach focuses on leading the ideation, production, and distribution of content to drive audience growth and engagement across social media platforms.

In Short

• Own Zing’s social growth strategy across TikTok, Instagram, and YouTube Shorts.
• Lead ideation and creative direction for viral, growth-focused content.
• Build and run a content factory for high-volume, multi-account posting.
• Lead creators, influencers, and UGC as an acquisition channel.
• Turn sports & brand partnerships into engaging, viral social content.
• Manage production resources including creators, freelancers, and agencies.
• Track performance, scale winners, and eliminate ineffective strategies.

Requirements

• 4+ years in social, creator, or growth roles for B2C products.
• Strong instinct for hooks, formats, and distribution.
• Experience working with creators/influencers at scale.
• Comfortable leading production without doing everything yourself.
• Data-informed, experiment-driven mindset.
• Interest in fitness, sports, or creator culture.

Benefits

• Be part of the fastest-growing fitness and lifestyle startup.
• Help shape the internal engine of an exciting AI consumer product.
• Excellent work environment: the company is small enough to be person-oriented.
• Remote-friendly environment with the option to collaborate in-person.