ASO & App Advertising Specialist - Remote

Overview

As an ASO & App Advertising Specialist, you will be responsible for optimizing visibility, acquiring high-quality users, and scaling growth across multiple mobile apps for a USA marketing agency.

In Short

• Plan, launch, and optimize Apple Search Ads (ASA) campaigns.
• Conduct app store optimization (ASO) including keyword research and metadata updates.
• Assist with paid user acquisition campaigns on various networks.
• Use analytics tools to track performance and provide insights.
• Collaborate with product, design, and analytics teams.
• Stay updated on trends and competitor strategies.
• Maximize return on ad spend (ROAS) and app installs.
• Work with AI/machine learning tools for optimization.
• Manage keywords, bids, targeting, and A/B testing.
• Provide actionable insights through cohort analysis.

Requirements

• Experience with Apple Search Ads and app store optimization.
• Proficiency in analytics tools like AppsFlyer, Adjust, or Branch.
• Ability to work collaboratively with cross-functional teams.
• Strong understanding of mobile app marketing.
• Experience with AI/machine learning tools such as Mobile Action/AppTweak.

Benefits

• Opportunity to work remotely.
• Be part of a growing team in a dynamic industry.
• Engage in innovative marketing strategies.
• Contribute to the success of a portfolio of apps.
• Work with top-tier talent in the field.