OUAI is a lifestyle brand that embodies a casual, Parisian approach to self-care, offering a range of Hair, Body, and Fragrance products designed for effortless routines and nourishment. Founded by Jen Atkin, OUAI emphasizes simplicity and effectiveness, with a commitment to using only good ingredients, free from sulfates and parabens. The brand promotes a culture that is fun, purposeful, and approachable, guided by five core values that encourage collaboration, authenticity, and a balanced work-life approach. OUAI is dedicated to creating enjoyable self-care experiences that reflect its ethos and foster a supportive community among its employees.