Digital Media Sales Planner - Remote

Overview

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

In Short

• Facilitate internal kick-off meetings to discuss the client’s campaign objectives, metrics, and desired outcomes.
• Work cross-functionally to develop tailored media plans aligned with client objectives and campaign KPIs, using a range of ad products and solutions available within the company's suite.
• Develop strategic recommendations tailored to clients' target audiences, campaign goals, and budget considerations.

Requirements

• Bachelor's degree in marketing, advertising, communications, or a related field.
• 4+ years of media planning experience at a U.S. advertising agency or publisher side, focusing on digital.
• Knowledge of digital advertising platforms, including programmatic, social, search, and display.
• Proficiency in digital ad metrics (CPA, CTR, CPCV) and an understanding of full-funnel campaign strategies.
• Familiarity with analytics and planning tools such as Google Analytics, Comscore, Adobe Analytics, or similar platforms.
• Demonstrated interest in industry trends, new ad formats, and emerging platforms, and identifying opportunities to enhance media planning effectiveness.
• Understanding of data interpretation, performance reporting, and media optimization is a plus.

Benefits

• Equal opportunity employer committed to diversity and inclusion.