MORI is a digitally native, omnichannel brand based in London, specializing in baby and children's sleepwear. The company is dedicated to empowering families to achieve better sleep by offering the softest sleepwear for newborns and beyond. With a close-knit team committed to quality, MORI has garnered significant acclaim and a loyal following, including endorsements from celebrities and influencers. The brand has received multiple awards, such as the Can’t Live Without Parenting Product in 2023, and has cultivated a highly engaged community of parents and parents-to-be, particularly in the UK and US markets.