PPC Strategist - Remote

Overview

The PPC Strategist will own paid media from strategy through execution, managing campaigns across various platforms for small to mid-sized businesses.

In Short

• Develop and manage paid advertising campaigns across Google Ads, Microsoft Ads, Meta, and LinkedIn.
• Lead keyword research, audience targeting, and competitive analysis.
• Optimize for conversions, CTR, ROAS, and cost efficiency.
• Write ad copy and collaborate on creative assets.
• Manage budgets and bidding strategies.
• Build and deliver client-facing performance reports.
• Manage conversion tracking and analytics.
• Lead client meetings and maintain communication.
• Own campaign strategy end-to-end.
• Stay current on platform updates and PPC trends.

Requirements

• 3+ years of experience managing PPC campaigns.
• Proven experience in a client-facing role.
• Strong copywriting skills.
• Proficiency in conversion tracking and audience segmentation.
• Ability to analyze campaign data.
• Experience managing client accounts across multiple industries.
• Comfortable working independently in a remote environment.
• Must be located within the continental United States.
• Must be legally authorized to work in the U.S.

Benefits

• Health, dental, and vision insurance.
• Simple IRA with a 3% company match.
• Paid time off starting at 12 days per year.
• 9 paid holidays with options for cultural or religious swaps.
• Fully remote work environment.
• Peer recognition program.