PPC Strategist - Remote

Overview

A PPC (Pay-Per-Click) Strategist is responsible for managing and optimizing paid online advertising campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI).

In Short

• Develop comprehensive PPC strategies aligned with business goals.
• Conduct market and competitor analysis to identify opportunities.
• Establish KPIs and benchmarks for campaigns.
• Create, manage, and optimize PPC campaigns on various platforms.
• Perform in-depth keyword research to identify high-value search terms.
• Monitor and analyze campaign performance, adjusting bids and budgets.
• Conduct A/B testing on ad copy and landing pages.
• Allocate and manage ad spend to ensure campaigns stay within budget.
• Collaborate with designers to create high-converting landing pages.
• Keep up-to-date with the latest trends in PPC advertising.

Requirements

• Experience in managing PPC campaigns.
• Proficiency in Google Ads and other PPC platforms.
• Strong analytical skills and experience with analytics tools.
• Ability to conduct market research and competitor analysis.
• Excellent communication skills for client interaction.
• Knowledge of A/B testing methodologies.
• Understanding of budget management and ROI maximization.
• Familiarity with landing page optimization techniques.
• Up-to-date with industry trends and best practices.
• Ability to work independently and as part of a team.

Benefits

• Opportunity to work remotely from anywhere in South Africa.
• Flexible working hours.
• Access to professional development resources.
• Collaborative work environment.
• Competitive salary and performance bonuses.
• Health and wellness benefits.
• Regular team-building activities.
• Exposure to diverse projects and clients.
• Supportive management and mentorship.
• Work-life balance initiatives.