Panel Marketing Specialist - Remote

Overview

The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth, engagement, and retention across all centralized panels and key markets.

In Short

• Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
• Manage campaign lifecycle from ideation to post-analysis.
• Handle audience and payment data accurately, following data protection and company guidelines.
• Implement A/B testing and data-driven optimizations.
• Ensure deliverability, personalization, and compliance.
• Produce campaign reports and insights for optimization.
• Collaborate with design, content, and analytics teams.
• Stay current with marketing trends and innovations.
• Support panel growth strategies and knowledge sharing.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in B2C affiliate and digital marketing with emphasis in email marketing.
• Fluent English; additional language preferred.
• Email automation tools experience (e.g., DotDigital, HubSpot, Marketo).
• CRM and audience segmentation knowledge.
• Proficiency in Microsoft Excel for analytics and reporting.
• Experience with Google Analytics and/or data visualization tools is a plus.

Benefits

• Work in a globally recognized company.
• Opportunity to work remotely.
• Engage in innovative marketing practices.
• Collaborate with a diverse team.
• Continuous learning and growth opportunities.