The Los Angeles Tourism & Convention Board is a non-profit organization dedicated to enhancing the quality of life for Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, the organization promotes Los Angeles as a premier global travel destination through strategic marketing and sales initiatives. With tourism being a key driver of the local economy, the city welcomed 50 million visitors in 2024, supporting over 543,000 jobs and generating more than $45 billion in business sales. Los Angeles Tourism leads various initiatives, including the popular Dine LA program, which showcases the city's diverse culinary scene. With a global presence, including offices in major cities worldwide, the organization plays a vital role in the city's tourism landscape, particularly in hosting significant events like the FIFA World Cup and the Super Bowl.