Lazarus Naturals, founded in 2016, is dedicated to providing safe and accessible CBD products to individuals regardless of their financial situation. The company operates under a vertically integrated business model, managing everything from farming over 300 acres of hemp to extraction, processing, and distribution. Lazarus Naturals emphasizes affordability and accessibility, offering a 60% Assistance Program for veterans and individuals with disabilities or low incomes. Additionally, the company owns the brand Cycling Frog, which aims to normalize casual THC consumption through affordable, low-potency THC beverages that fit seamlessly into everyday life.