Digital Marketing Specialist - Remote

Overview

The Digital Marketing Specialist reports to the Manager, Marketing. This role will require strong interpersonal and communication skills with enhanced multi-tasking abilities across digital, marketing, report generation, sales and leadership. The Digital Marketing Specialist will collaborate with the marketing team to ensure that the company is represented positively across digital channels. The ideal candidate will have the ability to think strategically while analyzing data, act proactively for our overall digital approach, and utilize creativity to gain followers across channels.

In Short

• Maintain KPI’s social media accounts and websites, branding, content, graphics and internal & external digital communications.
• Collaborate with marketing leaders to create effective digital campaigns that target focus verticals.
• Determine best use of budget for paid campaigns.
• Analyze and report regularly on digital channel effectiveness.
• Support SEO strategy by building keyword optimization strategies to accelerate awareness.
• Work with the graphic designer to help deliver content that meets client specifications.

Requirements

• Strong interpersonal and communication skills.
• Enhanced multi-tasking abilities.
• Ability to think strategically and analyze data.
• Creativity in gaining followers across channels.

Benefits

• Collaborative work environment.
• Opportunity to work on diverse digital campaigns.
• Professional development opportunities.