Social Media Specialist-Remote

Overview

The Social Media Specialist will plan, create, and publish Simplified Chinese social media content for Keywords’ services, ensuring alignment with the latest best practices and storytelling techniques.

In Short

• Drive social media activities in China.
• Create engaging content for marketing campaigns.
• Increase reach, engagement, and share of voice.
• Main channels include WeChat and Weibo.
• Ensure accessibility of social media posts.
• Monitor and respond to comments and messages.
• Build social listening efforts and provide feedback.
• Analyze channel performance for recommendations.
• Assist with short text translations.
• Manage social media crisis topics.

Requirements

• Experience in social media management.
• Strong content creation skills.
• Familiarity with WeChat and Weibo.
• Ability to analyze social media performance.
• Excellent communication skills.
• Understanding of storytelling techniques.
• Ability to work collaboratively with global teams.
• Knowledge of social media best practices in China.
• Fluency in Simplified Chinese and English.
• Creative and willing to experiment.

Benefits

• Opportunity to tell the story of Keywords in China.
• Collaborative work environment.
• Chance to experiment and grow creatively.
• Engagement with global teams.
• Potential for professional development.