Senior Marketing Manager – Retail & Brand Campaigns - Remote

Overview

We’re looking for a Senior Marketing Manager to join our team and support our USA P&L Team with leading high-impact, integrated marketing campaigns that drive awareness, trial, and velocity in retail. This is a strategic, cross-functional role focused on accelerating growth—distinct from performance marketing or direct-response acquisition.

In Short

• Lead the strategy, development, and execution of integrated marketing campaigns designed to drive DTC sales and in-store retail velocity;
• Produce high-quality photo and short-form video content (TikToks/Reels) that showcases the product;
• Create and execute social media strategies aligned with business goals;
• Monitor channels, respond to comments and messages, and foster relationships with followers;
• Support shopper marketing initiatives across key retail accounts;
• Execute retail media strategies across key platforms;
• Build and scale influencer and content creator campaigns;
• Oversee campaign creative development;
• Analyze campaign performance and retail sales data;
• Manage external agencies and partners;
• Drive cross-functional alignment across marketing, sales, and operations.

Requirements

• 6–8+ years of marketing experience, with a strong focus on emerging or high-growth CPG brands;
• Proven track record of leading campaigns that drive measurable impact;
• Deep experience with retail media networks and platforms;
• Strong background in shopper marketing and retail activation strategies;
• Experience managing influencer and content creator campaigns;
• Ability to operate both strategically and tactically;
• Excellent cross-functional leadership and stakeholder management skills;
• Strong analytical capabilities;
• Experience in natural, organic, or plant-based food and beverage categories;
• Familiarity with both natural and conventional grocery retail channels;
• Experience working within a DTC subscription sales environment;
• Experience working closely with sales teams managing key retail accounts;
• Existing relationships with retail media partners;
• Based on the U.S. East Coast.

Benefits

• Permanent Contract;
• Private health insurance, company pays 100% premium for employee;
• 25 days of paid time off per year;
• A casual, dynamic, ambitious, and fun work environment;
• Free nutrition consults;
• Steep discount on kencko products;
• Be part of a B-Corp team that is shaking-up the nutrition industry for the better.