Marketing Mix Modeling Analyst - Remote

Overview

The Marketing Mix Modeling Analyst at Keen Decision Systems plays a crucial role in assisting clients with marketing and media planning through the use of advanced Bayesian modeling software. This position involves collaboration with Account Directors to execute account strategies effectively.

In Short

• Support clients in using the Keen Platform for marketing measurement.
• Teach data manipulation and management services.
• Conduct model quality checks to ensure accuracy and effectiveness.
• Optimize marketing plans in alignment with client goals.
• Generate narrative and story-telling decks for presentations.
• Troubleshoot and refine models based on client feedback.
• Attend key client meetings remotely to support account strategies.
• Provide feedback for product enhancements.
• Work in a fully remote environment with a focus on a Conscious Culture.
• Requires periodic travel for in-person collaboration.

Requirements

• Passion for business software and data analysis.
• Proficiency in Excel and PowerPoint.
• 2+ years of relevant experience in marketing analytics or customer success.
• Strong organizational skills and attention to detail.
• Ability to learn and adapt quickly.
• Experience with data cleansing and management.
• Self-starter attitude with a desire to improve.

Benefits

• Competitive compensation package.
• Three-day weekends due to a condensed workweek.
• Opportunity for career advancement in a growing company.
• Fully remote work from anywhere in the United States.
• Supportive and inclusive workplace culture.