Joy 101 is a rapidly expanding wellness company founded by Hoda Kotb, dedicated to integrating joy into everyday life. Through its mobile app, live events, and expert-led courses, Joy 101 combines science-backed practices with inspiring voices to enhance clarity, calm, and connection among its community. The company is committed to inclusivity, celebrating diverse backgrounds and perspectives, and aims to make wellness joyful, accessible, and personal for everyone. With a focus on building a supportive community, Joy 101 is continuously expanding its offerings, including retreats and an annual JoyFest, while fostering a culture where authenticity is encouraged.