Head of PPC - Digital Marketing for Dentists - Remote

Overview

We’re looking for a Head of PPC - someone who can step in, take the lead on all things ads, and elevate our digital campaigns to the next level. You’ll be both the strategist and the doer: improving campaign quality, lowering lead costs, and helping make our clients even happier.

In Short

• Manage the PPC team and step in directly on Google and Meta campaigns when needed
• Deliver regular performance reports to the leadership team
• Implement tools to track budgets and gain better control over campaigns
• Test and optimize ads to reduce cost per lead by 25%
• Ensure 90% of clients use at least 90% of their allocated ad spend
• Introduce new tech and processes (yes, we love AI tools)
• Handle technical tasks yourself or guide the team to get them done
• Create new processes that improve the department's speed and results
• Expand Google Ads beyond just Search campaigns
• Spot issues early across all accounts before they affect our clients

Requirements

• Experience in PPC and digital marketing
• Strong leadership skills
• Ability to analyze and optimize campaigns
• Knowledge of AI tools for marketing
• Excellent communication skills
• Tenacity and reliability
• Curiosity about learning and improving
• Integrity in work ethics

Benefits

• Flexible working hours
• Opportunity to work in a growing digital marketing agency
• Collaborative team environment
• Focus on innovative digital strategies