Director of Product Marketing (B2B SaaS / AI) - Remote

Overview

This position is posted by Jobgether on behalf of Corsearch. We are currently looking for a Director of Product Marketing (B2B SaaS / AI) in the United Kingdom.

We are seeking a highly skilled Director of Product Marketing to lead the go-to-market strategy for innovative B2B SaaS and AI solutions. In this role, you will craft compelling product narratives, drive high-impact feature launches, and collaborate closely with engineering and sales teams to ensure market adoption and differentiation. You will translate complex technical features into clear, benefit-driven messaging and position the product as a category-defining solution. This role offers the chance to shape market perception, lead strategic initiatives, and make a tangible impact on global brand adoption in a fast-paced, innovative environment. Creativity, strategic thinking, and execution excellence are essential for success.

In Short

• Translate complex product and AI capabilities into clear, benefit-driven messaging that resonates with enterprise audiences.
• Plan and execute impactful product and feature launches that drive awareness, adoption, and customer engagement.
• Design and implement innovative go-to-market strategies targeting key customer segments and personas.
• Develop and guide content marketing strategies, producing videos, interviews, and collateral that showcase product value and thought leadership.
• Conduct competitor analysis to identify market gaps, craft bold positioning, and differentiate solutions in a competitive landscape.
• Partner with sales teams to create high-impact enablement tools, training, and collateral that drive pipeline growth and deal closure.
• Define and shape the brand protection and AI product category through compelling narratives, use cases, and thought leadership.
• Measure the effectiveness of launches, GTM plans, content, and messaging, using data to optimize strategy and results.

Requirements

• Proven experience in product marketing, particularly in B2B SaaS and AI sectors.
• Strong strategic thinking and creativity skills.
• Excellent communication and collaboration abilities.
• Experience with content marketing and sales enablement.
• Ability to analyze market trends and competitor strategies.
• Proficiency in measuring and optimizing marketing strategies based on data.

Benefits

• Opportunity to lead innovative marketing strategies.
• Work in a fast-paced, collaborative environment.
• Make a tangible impact on global brand adoption.
• Competitive salary and benefits package.