Marketing Manager, Rosetta Stone Consumer - Remote

Overview

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Consumer Marketing Manager for Rosetta Stone.

In Short

• Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
• Refine and build out Rosetta Stone’s consumer brand messaging
• Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more
• Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
• Develop and execute marketing plans and messaging to support new product/feature launches
• Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions
• Manage the dedicated Rosetta Stone email marketing team and oversee email strategy
• Manage and mentor 1 Marketing Associate, with opportunity to add headcount

Requirements

• BA/BS degree
• 9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
• Minimum of 2-3 years of managing, coaching, and motivating direct reports
• Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them.
• Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
• You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable.
• Interpersonal skills: You’re both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams

Benefits

• Opportunity to impact education through innovative products
• Collaborative work environment
• Supportive team culture
• Professional development opportunities
• Diversity and inclusion initiatives