Product Marketing Manager - Remote

Posted 6 weeks ago

Marketing

Full Time

Worldwide

Product Marketing

Go-to-Market Strategy

Overview

The Product Marketing Manager will develop and implement tailored product marketing strategies aligned with business and growth objectives, lead go-to-market initiatives, and conduct market research to enhance product positioning.

In Short

Develop product marketing strategies
Lead go-to-market initiatives for new products
Formulate compelling messaging and positioning
Conduct market and user research
Create narratives and marketing content
Collaborate across interdisciplinary teams
Develop sales support materials

Requirements

Degree in Marketing, Communication, or related field
At least 5 years of relevant experience in product marketing
Proven success in developing and implementing marketing strategies
Experience in positioning and marketing software products
Agile mindset with understanding of standards and processes
Strong research and analytical skills
Excellent presentation and communication skills
Fluency in German and English

Benefits

Flexible working hours
Office workplace with home office option
30 vacation days
Public transport ticket subsidy
Company events and activities
Wellness programs and sports facilities
Free refreshments and snacks
Professional development opportunities
Free German courses
Pension scheme
Referral program
Opportunity to work in international offices

Intershop Communications AG

Intershop Communications AG is a technology-oriented company focused on strategic project management and operational excellence. The company is dedicated to successfully implementing its strategic goals through effective management of annual Company OKRs and a comprehensive project portfolio. Intershop emphasizes continuous improvement in its strategy processes and fosters a collaborative environment where project leaders and OKR owners are supported in achieving their objectives. With a commitment to employee well-being, Intershop offers flexible working hours, opportunities for professional development, and a range of benefits that promote a healthy work-life balance.

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