Media Buyer - Remote

Overview

As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.

In Short

• Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns
• Communicate daily with clients and vendors, building relationships
• Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
• Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
• Identify target audiences and understand their behavior and habits
• Coordinate, monitor and evaluate media campaigns
• Manage budgets and return on investment (ROI)
• Setup & QA in-platform conversion tracking
• Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areas
• Base understanding of the media planning/buying process

Requirements

• Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. highly preferred)
• Comprehensive understanding of the media planning/buying process. Prior experience required.
• Advanced Excel proficiency; Demonstrated proficiency in Google Ads, Bing Ads, demand side platforms and Meta
• Proactive and clear communication
• Strong collaborator

Benefits

• Details about benefits are not provided in the job description.