Senior Web Analyst - Remote

Overview

The Senior Web Analyst will analyze website performance data and user behavior to identify trends and opportunities for enhancing user engagement and conversion rates. This role involves forecasting demand by evaluating market trends and customer data, providing strategic insights to optimize marketing and sales efforts.

In Short

• Analyze website traffic and user behavior using tools like Google Analytics and Adobe Analytics.
• Manage web tracking tools to ensure accurate data collection.
• Implement and troubleshoot tracking codes and configurations.
• Ensure data integrity and quality through audits and validation processes.
• Analyze user behavior to identify areas for improvement in the conversion funnel.
• Create and maintain dashboards and reports to track KPIs.
• Implement and manage website tracking codes and tags using Google Tag Manager.
• Translate data into actionable strategies.
• Identify and recommend A/B testing opportunities.
• Collaborate with marketing, product, and engineering teams to drive business growth.

Requirements

• Experience with Google Analytics and Adobe Analytics.
• Strong analytical skills and attention to detail.
• Familiarity with Google Tag Manager.
• Ability to create dashboards and reports.
• Experience in A/B testing methodologies.
• Strong communication skills for stakeholder engagement.
• Knowledge of conversion funnel optimization.
• Ability to work collaboratively in a team environment.
• Experience in digital marketing strategies.
• Strong problem-solving skills.

Benefits

• Opportunity to work with a leading human experience company.
• Collaborative and innovative work environment.
• Professional development opportunities.
• Flexible work arrangements.
• Competitive salary and benefits package.