ideas42 is a non-profit organization dedicated to understanding human behavior and leveraging that knowledge to improve lives, build better systems, and drive social change. With over a decade of experience, ideas42 has been at the forefront of applying behavioral science globally, partnering with governments, NGOs, and private enterprises across 40 countries. The organization emphasizes diversity and inclusion, fostering a culture that values unique experiences and backgrounds. ideas42 operates with a commitment to fair hiring practices and core values that prioritize behavioral insights, ownership, social good, playfulness, generosity, tenacity, and rigor in problem-solving.