Marketing Manager, Web (CRO) - Remote

Overview

Huckleberry is seeking a Marketing Manager, Web (CRO) to enhance conversions through strategic content and data-driven marketing initiatives.

In Short

• Drive conversions from the website through effective marketing strategies.
• Develop and execute A/B testing strategies.
• Collaborate with product and marketing teams.
• Manage end-to-end content marketing projects.
• Analyze data to identify optimization opportunities.
• Project manage tests and build best practices.
• Stay updated on industry trends and best practices.
• Influence content creation for high ROI.
• Lead training on web optimization standards.
• Work closely with creative teams for asset development.

Requirements

• 4+ years experience in Content Marketing or similar field.
• Experience with testing platforms.
• Strong strategic thinking and problem-solving skills.
• Excellent organizational and project management skills.
• Strong analytical and reporting skills.
• Strong writing skills focused on product positioning.

Benefits

• Opportunity to work with a rapidly growing company.
• Collaborative work environment.
• Potential for professional development and training.
• Work on innovative products that impact families.