Working Student in Paid Social Media Marketing – Focus on TikTok (all genders) - Remote

Overview

This position involves playing a key role in building and scaling a social media channel, specifically through performance-driven TikTok advertising campaigns.

In Short

• Develop and test data-driven strategies for TikTok.
• Continuously analyze and optimize campaigns based on relevant KPIs.
• Test new creatives, ad formats, and campaigns to improve performance.
• Make data-driven recommendations to further develop the Paid Social Strategy.
• Collaborate closely with internal teams for data-based ad creations.

Requirements

• Passion for performance marketing and testing data-driven strategies.
• Initial experience in digital marketing, ideally from a startup or dynamic environment.
• Motivation to take responsibility and implement creative ideas hands-on.
• Analytical mindset and understanding of KPIs (A/B testing, audience analysis).
• Proactive