E-commerce Content Marketing Manager - Remote

Overview

Hapn is a fast-growing technology company specializing in GPS tracking solutions across both business and consumer markets. Our consumer division serves tens of thousands of customers with innovative tracking solutions that combine powerful hardware with intuitive software. As a product-forward company, we pride ourselves on rapid iteration, data-driven decision making, and cross-functional collaboration. Our fully remote team works together to push the boundaries of what's possible in the GPS tracking space.

In Short

• Ownership of marketing strategy and creative direction for our consumer product line
• Direct impact on revenue through content optimization and A/B testing
• Authority to shape product positioning and differentiation in the market
• Opportunity to define and execute the brand voice for a fast-growing tech company
• Creative control over both written content and visual assets
• Data-driven approach to content optimization with autonomy to implement changes

Requirements

• Own and develop the creative marketing strategy for our consumer product line
• Define product positioning and unique value differentiators in the competitive landscape
• Create and direct the production of both written content and visual assets
• Develop and articulate our product's competitive advantages in the market
• Create and optimize Amazon product listings including A+ content
• Design and execute A/B tests to improve conversion rates
• Manage email marketing campaigns for product launches and promotions
• Lead collaboration with product team on launch strategies and user content
• Direct the creation of graphics and visual elements for all marketing materials
• Work with PPC manager to create effective ad content
• Ensure marketplace compliance across all content
• Optimize e-commerce website content
• Create compelling product packaging content

Benefits

• Work in a fully remote environment
• Be part of a fast-growing tech company
• Opportunity for creative freedom and ownership
• Collaborative team culture
• Impactful role with direct influence on revenue