Email Marketer - Remote

Overview

We are seeking an Email Marketer to create and execute email marketing campaigns. This role involves designing email content, managing subscriber lists, analyzing campaign performance, and implementing strategies to optimize email marketing efforts.

In Short

• Segment email list based on behavior and preferences to deliver personalized content.
• Write compelling email copy and design appealing templates that drive conversions.
• Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey.
• Conduct AB tests to optimize email subject lines, content, and CTAs.
• Implement strategies to grow email subscriber list organically through website opt-in forms, lead magnets, and other incentives.
• Regularly clean and maintain email list to remove inactive subscribers and ensure deliverability and engagement rates remain high.
• Ensure email marketing practices comply with regulations such as GDPR and CAN-SPAM to protect brand reputation.
• Track key email marketing metrics to measure the effectiveness of campaigns.
• Analyze campaign performance data to identify trends and areas for optimization.
• Generate detailed reports to provide insights to stakeholders.

Requirements

• Proven experience in email marketing.
• Strong writing and design skills.
• Familiarity with email marketing tools and software.
• Understanding of email marketing metrics and analytics.
• Knowledge of GDPR and CAN-SPAM regulations.
• Ability to work independently and manage multiple projects.

Benefits

• Flexible working hours.
• Opportunity to work remotely.
• Professional development opportunities.
• Collaborative team environment.