Senior Lifecycle Manager - Remote

Overview

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.

In Short

• Run global marketing campaigns across dynamic user segments.
• Design, implement, and optimize lifecycle campaigns for user retention.
• Collaborate with cross-functional teams to execute campaigns.
• Manage multichannel communications and understand each channel’s performance.
• Develop a testing roadmap and optimize campaigns based on insights.
• Analyze CRM performance and build dashboards for insights.
• 5+ years of experience in CRM and lifecycle marketing.
• Hands-on experience with CRM platforms and analytics tools.
• Strong data literacy and analytical mindset.
• Comfortable managing complex timelines with multiple stakeholders.

Requirements

• 5+ years of experience in CRM, including lifecycle marketing.
• Strong understanding of user journey mapping.
• Hands-on experience with CRM platforms (e.g., Braze).
• Proven experience managing CRM campaigns end-to-end.
• Ability to collaborate cross-functionally.
• Comfortable working with user and revenue data.

Benefits

• Budget for home office setup and personal development.
• Sponsored visits to the Hong Kong or London office every 2 years.
• Company-wide annual offsite.
• Flexible working hours and location.
• Medical insurance for you and your dependents.