Gooden GbR is a young label specializing in plant-based sportswear made from algae and wood fibers, designed by and for women who want to feel strong without conforming to toxic ideals. As a startup, Gooden operates with a small team and no marketing budget, driven by a founder with a clear vision and a growing community. The company emphasizes authentic branding and sustainable practices, seeking individuals who are passionate about fitness and content creation to help shape its identity.