GoMacro is a purpose-driven company founded on the principles of authenticity, generosity, and compassion for both people and the planet. Established by Amelia Kirchoff during her battle with cancer, GoMacro began with the creation of the first MacroBar® recipe in her kitchen and has since evolved into a national brand promoting a balanced, plant-based lifestyle. Guided by core values such as 'Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well,' GoMacro is committed to inspiring individuals to achieve a healthy body, sharp mind, and bold spirit. The company fosters a collaborative environment where employees are encouraged to grow, make meaningful contributions, and influence positive change in their communities.