GOBankingRates.com is a premier online platform dedicated to personal finance news and information, founded in 2004 by Jeff Bartlett and Brett Rossmann. The company, originally known as ConsumerTrack, aims to connect individuals with products and services that enhance their financial well-being. As a multi-media content platform, GOBankingRates covers all facets of personal finance, providing curated editorial content, videos, and podcasts that educate readers on essential financial literacy principles. The company is committed to empowering its audience to make informed financial decisions for a better future.