Marketing Specialist - Law Enforcement - Remote

Overview

The Marketing Specialist – Law Enforcement (LE) is an execution-focused role dedicated to advancing Gentex Corporation’s Law Enforcement Go-To-Market (GTM) plan. This position builds awareness, drives qualified demand, and supports revenue growth for Gentex / Ops-Core protective headborne, communication, and situational awareness solutions within municipal, county, state, and federal law enforcement agencies.

In Short

• Support execution of the annual Law Enforcement GTM plan.
• Assist in refining LE personas and use cases.
• Build segment-specific marketing collateral.
• Localize core brand assets for law enforcement applications.
• Coordinate photo/video content capture with field demos.
• Develop targeted email drips and nurture streams for LE leads.
• Draft and post LE-focused content across social channels.
• Produce sales enablement tools for LE sales reps.
• Help plan and execute LE presence at industry events.
• Maintain organized digital asset libraries for LE materials.

Requirements

• Bachelor’s degree required in Marketing, Communications, Business, or related field.
• 3+ years of B2B/B2G marketing experience.
• Proven ability to execute integrated campaigns.
• Experience supporting or marketing to public safety audiences preferred.
• Familiarity with government procurement cycles is a strong asset.

Benefits

• Medical/dental coverages.
• 401k plan.
• Paid time off.
• Excellent work schedules including a 9/80 work week.