Marketing Data Analyst - Remote

Overview

As a Marketing Data Analyst within our Data & Analytics team, you will play a pivotal role in shaping our marketing and advertising strategies through data-driven insights.

In Short

• Gather data from multiple sources, including digital advertising platforms and web analytics tools.
• Determine campaign data and tracking requirements.
• Analyze campaign performance data to assess effectiveness.
• Develop and maintain key performance indicators (KPIs).
• Create visualizations and reports to communicate data findings.
• Collaborate with marketing teams for actionable insights.
• Make data-driven recommendations for budget allocation.
• Plan and execute A/B tests to refine media strategies.
• Provide ad-hoc analysis and support for data inquiries.
• Maintain organized documentation of data sources and results.

Requirements

• Bachelor's degree in Marketing, Data Science, or Statistics.
• Proven experience in data analysis, preferably in marketing.
• Proficiency with data analysis tools including Alteryx and Google Analytics.
• Knowledge of digital advertising platforms and web analytics.
• Experience with SQL is a plus.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Detail-oriented with ability to manage multiple tasks.

Benefits

• Remote work flexibility.
• Opportunities for professional growth.
• Inclusive workplace culture.
• Access to innovative projects and technologies.
• Collaborative team environment.