Director of Digital Advertising - Remote

Overview

The Director of Digital Advertising will lead PETA’s digital advertising initiatives for fundraising and outreach, ensuring the team meets organizational goals.

In Short

• Lead the Digital Ads Team and supervise staff.
• Develop and manage annual ad plans and budgets.
• Ensure the team meets monetary and acquisition goals.
• Identify and recommend digital marketing strategies.
• Manage testing calendar for campaign optimization.
• Develop paid media reports for actionable insights.
• Collaborate on comprehensive reporting across lifecycles.
• Oversee digital tracking and targeting initiatives.
• Implement engaging content across digital platforms.
• Drive strategy and planning meetings.

Requirements

• 10+ years of experience in digital marketing and advertising.
• Exceptional planning and project management skills.
• Proven management experience with direct reports.
• Experience in a matrixed team environment.
• Degree in a related field or equivalent experience.
• Effective leadership and communication skills.
• Ability to work under pressure and meet deadlines.
• Outstanding attention to detail.
• Commitment to organizational objectives.

Benefits

• Comprehensive benefits package available.