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Digital Advertising Manager - Remote

Posted 7 weeks ago
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LatHire

Marketing
Full Time
LATAM

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Overview

In this role, you'll manage a diverse portfolio of clients from onboarding to continuous growth, creating data-driven strategies through platforms like Meta and TikTok. With a high degree of autonomy, you'll be responsible for achieving key metrics, such as CAC, NC-ROAS, eROAS, and ad spend targets.

In Short

  • Manage and optimise campaigns across Google Ads, Facebook/Instagram, and TikTok.
  • Develop and refine hyper-targeted audiences.
  • Analyse key metrics to optimise campaigns.
  • Collaborate with the creative team for ad copy and visuals.
  • Build and optimise retargeting campaigns.
  • Conduct A/B tests for continuous improvement.
  • Stay updated on trends and platform changes.
  • Provide weekly reports on campaign performance.

Requirements

  • 3+ years in paid digital advertising.
  • Strong data analysis skills.
  • Ability to develop engaging ad copy.
  • Proficiency in audience targeting.
  • Familiarity with A/B testing best practices.
  • Able to pivot strategies based on data.
  • Demonstrated ability to drive growth.

Benefits

  • High degree of autonomy in managing campaigns.
  • Opportunity to work with diverse clients.
  • Collaborative environment with creative teams.
  • Focus on data-driven strategies.

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