Flashfood is an innovative marketplace app that connects grocery retailers with shoppers, allowing grocers to post items nearing their best-before dates at discounted prices. This initiative helps retailers recover costs while providing consumers with affordable access to quality groceries, ultimately reducing food waste and keeping good food out of landfills. With a focus on sustainability and community, Flashfood aims to create a positive impact in the grocery industry by making it easier for people to eat well without breaking the bank.