Media Buyer (Chinese Copywriting) - Remote

Overview

We are hiring a Media Buyer (Chinese Copywriting) to lead performance marketing efforts for our client in the immigration consulting sector. This remote role requires expertise in Facebook/Instagram Ads and compelling Mandarin content creation.

In Short

• Plan, launch, and optimize Facebook and Instagram ad campaigns focused on lead generation.
• Write or oversee emotionally engaging Mandarin copy that builds trust and drives action.
• Develop creative ad concepts, headlines, and landing pages that convert.
• Segment audiences and test various hooks, formats, and content angles.
• Manage lead forms and funnels to capture, qualify, and nurture prospects.
• Analyze campaign performance weekly and provide actionable insights.
• Stay ahead of Meta Ads Manager updates and best practices.
• Work cross-functionally with sales, content, and ops teams to align on lead conversion goals.
• Maintain a marketing calendar aligned with broader campaigns and seasonal trends.

Requirements

• 3+ years of hands-on experience with Facebook/Instagram ads, focused on lead gen.
• Native-level Mandarin writing and storytelling skills (this is a must!).
• Proven portfolio of high-converting ads, emails, and landing pages.
• Strong grasp of funnel strategy, A/B testing, and audience segmentation.
• In-depth knowledge of Meta Ads Manager (including CAPI, events, campaign structure).
• Confident in reading data, interpreting results, and optimizing campaigns accordingly.
• Outcome-driven mindset focused on CPL, lead quality, and ROI.
• Able to work independently in a fast-paced, results-driven environment.
• Bonus: Familiarity with creative tools like Canva, CapCut, or similar.

Benefits

• Performance-based incentives.
• Creative freedom and ownership.
• Collaborative, purpose-led culture.