Social Media Marketing Specialist - Remote

Overview

We are seeking a Social Media Marketing Specialist to manage the entire social media presence of our freight forwarding client. The specialist will create, curate, and publish high-quality content to strengthen brand positioning, attract new shippers/importers/exporters, and support client acquisition goals.

In Short

• Develop a social media strategy aligned with the freight company’s brand and sales objectives.
• Build a content calendar focused on client acquisition, thought leadership, and brand trust.
• Create and post engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.
• Translate freight forwarding expertise into easy-to-digest posts for potential clients.
• Actively engage with followers, prospective clients, and industry leaders online.
• Track performance across platforms: impressions, engagement, reach, and conversions.
• Provide monthly reports to the client’s leadership and Expedock on campaign performance.
• Optimize posting schedule, formats, and messaging based on analytics.
• Monitor mentions, comments, and direct inquiries; ensure timely responses.
• Participate in logistics-related conversations, LinkedIn groups, and communities to improve brand visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years of social media experience (B2B preferred).
• Freight forwarding, logistics, or supply chain knowledge highly desirable.
• Proficiency in tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
• Excellent copywriting and visual storytelling skills.
• Strong organizational skills and ability to manage multiple content streams.

Benefits

• Opportunity to work with leading logistics businesses worldwide.
• Engage in a creative role that influences brand positioning.
• Support in enhancing transparency in global shipping and supply chain.