VP of Marketing - Remote

Overview

The VP of Marketing will lead and scale all marketing and brand efforts, collaborating with the executive team to drive a company rebrand and oversee future app launches.

In Short

• Create and unify the marketing function into a cohesive team.
• Develop and execute a holistic marketing strategy.
• Establish a centralized marketing calendar for cross-functional alignment.
• Build a creative function or studio supporting marketing.
• Communicate a compelling brand narrative to enhance customer connections.
• Develop a data-driven acquisition strategy.
• Identify and scale new acquisition channels.
• Implement conversion optimization strategies.
• Manage marketing budgets to maximize ROI.
• Leverage industry partnerships to expand brand reach.

Requirements

• 15+ years of successful marketing leadership experience.
• Proven track record in scaling high-performance marketing teams.
• Experience in defining and executing go-to-market strategies.
• Expertise in customer acquisition and optimizing marketing channels.
• Deep understanding of SEO, social media, and paid media strategies.
• Strong analytical mindset with experience in performance measurement.
• Skilled at scaling teams and product portfolios.
• Experience managing agency relationships.
• Possess an entrepreneurial spirit with a hands-on approach.

Benefits

• Competitive salary and equity.
• Medical, dental, and vision insurance.
• Home-office stipend and co-working reimbursement.
• Annual learning, wellness, and travel stipends.
• Generous PTO and paid parental leave.
• Annual company meetup in a fun location.