Consumer Marketing Campaigns Manager - Remote

Overview

We are seeking a data-driven, creative, and results-oriented Consumer Marketing Campaigns Manager to lead and execute growth and lifecycle marketing strategies for Edmentum’s direct-to-consumer (DTC) offering, Apex Learning Virtual School.

In Short

• Develop and execute full-funnel campaign strategies to drive awareness, consideration, enrollment, and retention for Apex Learning Virtual School.
• Own and optimize lifecycle marketing initiatives across email, SMS, paid media, social, content, and web.
• Test and optimize campaigns to maximize effectiveness and conversions.
• Partner with creative and content teams to develop compelling messaging and assets.
• Use data and analytics to inform campaign planning and track performance.
• Track and report on campaign effectiveness and trends; create monthly reports.
• Coordinate campaign calendars and manage project timelines.
• Implement best practices in database management to increase data integrity.
• Stay current on DTC trends in online learning and recommend innovative approaches.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field; MBA a plus.
• 5+ years of experience in marketing campaign management, preferably in a B2C or DTC ecommerce environment.
• Demonstrated success in growth and lifecycle marketing.
• Strong analytical mindset with ability to translate data into actionable insights.
• Proficiency in marketing automation platforms and web analytics tools.
• Excellent project management, communication, and collaboration skills.
• Passion for education and innovation in online learning.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Flexible Time Away Program with paid holidays and wellness days.
• Resources to promote wellness and work-life balance.