Tourism Brand Strategist (Contract) - Remote

Overview

This project-based role is intended for a senior strategist with a proven ability to turn research, performance data and market intelligence into strategic recommendations that drive meaningful impact for destination clients.

In Short

• Contract position for a Tourism Brand Strategist at Development Counsellors International (DCI).
• Remote work with travel required.
• Focus on destination marketing and branding engagements.
• 15+ years of brand strategy experience required.
• Translate research into actionable brand and marketing strategies.
• Lead workshops to facilitate stakeholder consensus and creative direction.
• Collaborate with creative and research teams to align brand positioning.
• Develop multi-year marketing strategies and KPI frameworks.
• Guide clients on marketing strategy and destination outcomes.
• Strong writing and client leadership skills needed.

Requirements

• 15+ years of brand strategy experience in destination marketing.
• Ability to think strategically with practical execution understanding.
• Strong understanding of traveler behavior and marketing influence.
• Ability to interpret tourism research and audience insights.
• Skilled in leading diverse stakeholder groups.
• Strong writing skills for strategy documents.
• Client leadership skills to manage multiple brands.
• Comfortable working autonomously while collaborating with teams.
• Experience with U.S. and Canadian traveler targeting preferred.

Benefits

• Flexible remote working arrangements.
• Opportunity to work with a leading destination marketing firm.
• Engage in diverse client projects.
• Competitive hourly compensation based on experience.