Senior Email Marketing Manager (iGaming) - Remote

Overview

As a Senior Email Marketing Manager, you will take ownership of email marketing while also driving multi-channel CRM initiatives across our iGaming verticals (casino, sportsbook, etc.). Your mission is to deliver personalized, data-driven customer journeys that increase engagement, retention, and lifetime value (LTV).

In Short

• Work with CRM managers on marketing strategy for retention and reactivation
• Implement and optimize lifecycle campaigns (welcome/onboarding, reactivation)
• Manage multi-channel campaigns (push, SMS, in-app, onsite messaging)
• Lead the creative briefing process for communications
• Collaborate with product and BI teams for campaign alignment
• Monitor and report on KPIs (deliverability, open rates, CTR, conversion)
• Drive automation and personalization initiatives

Requirements

• 3+ years of email marketing experience, with at least 2 years in a senior role
• Proven track record in managing high-volume, multi-market CRM campaigns
• Expertise with ESP and CRM platforms (FastTrack, Customer.io)
• Strong understanding of email deliverability and automation tactics
• Analytical mindset to interpret data and optimize
• Knowledge of player lifecycles and promotional strategies in iGaming
• Excellent project management and communication skills
• Fluency in English

Benefits

• 24 working days of paid annual leave
• 6 days of paid sick leave
• Official employment
• Medical insurance
• Coffee zone with fruit & snacks available in the office
• Corporate lunch provided by the company
• Gym and sports classes
• Healthy and friendly work atmosphere